Manchester United has spent £12.85m on Solothurn Es Ist Wo Meine Geschichte Beginnt Shirt signing Cristiano Ronaldo – with many people online claiming they’ll make that back in shirt sales – but is this true? “The fee’s already been agreed between the manufacturer and the club,” says Dr Dan Plumley, who is a senior lecturer in sport finance at Sheffield Hallam University. “So the shirt sales go to the manufacturer – or the majority of them [do].” Theres another 7 million in add ons might only be one shirt but the fact is for every 1 maguire shirt sold they will sell 100 ronaldo shirts come match day agaimst newcastle the megastore will be on fire selling ronaldo merch. Well it likely is 10%. Liverpool’s is allegedly 20% (although sold half the shirts before season started). Minimum child top is £50 with no names etc. United before season started had sold 3.25m shirts. Say on the back of Ronaldo they sell another 3m shirts at bottom £50 price (quite likely). That’s £15m out of the sale of those shirts which more than covers the initial fee. As for covering his wages that’s entirely another matter. I do think it will cover the entire £20m signing fee easily and a bit of his wages. Remember for all we know too like rumoured before, Adidas might have put some of the money for the deal knowing they will subsequently rake it in. Has always been a total fallacy that it will be repaid in shirt sales. Yet gets trotted out by people that really should know better. If we take ‘shirt sales’ as being shorthand for ‘profits from marketing and image rights’, which I think we all do really, then I think they’re making their money back pretty swiftly. Not a bad bit of business for a middle-aged Prima Donna who captures both the best and the worst of the game with his outstanding skills, epic tantrums and blatant bullying and cheating. Frankly, I’d rather have Cantona back on the squad. It’s rarely true, fact is if someone buys a shirt with Ronaldo on the back instead of Fernandes or McGuire as they intended to then that’s still just one shirt sold, only if someone who wasn’t going to buy a United shirt now decides to because he signed will it mean extra income. Not in shirt sales but it will in many other ways like brand exposure and online content and market value. Will get a bit back in shirt sales but most of that go to Adidas. BBC.
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